1 SESSION OF INTERNATIONAL ROUND TABLES DISCUSSIONS:
March 23, 2007
Where: Lugano, Switzerland - Grand Hotel Eden*****

Licensing of technologies : a very attracting Business Model for the appropriate companies

“Production and sale of innovation and not products”
Development of Intellectual Property and business model of its intellectual exploitation.

• Patents should not be purely considered as a “technical” issue or as something useful only for large corporations: on the contrary, they provide a crucial business opportunity for any company
• Producing technologies to monetize them , putting them in the balance sheet as assets, get revenues by the licensing of these assets.

Will participate in the event Roberto Dini, CEO of Metroconsult srl www.metroconsult.it and founder of Sisvel Spa www.sisvel.com.

While Metroconsult is a well known firm operating in the Intellectual property area (Patents and Trade Marks) Sisvel is the only European Company active between the world giants of patents licensing. Roberto Dini, after an intense experience as head of the Patent Department of Indesit, has been the main motor of Sisvel activity, which by valorising its own patents as well as third parties ones, has been able to license all the world leaders of consumers electronic industry. Together with Roberto Dini, will also participate, providing interesting success stories about the event focus and contents,Dr. Pier Giovanni Giannesi, President of Confindustria working group on intellectual property and Director IP Department, Pirelli & C SpA.

Will also be present other entrepreneurs making available their Case Histories in other areas of activity.

During the afternoon, one or more in-deep discussion table will be held, to develop some concrete topics and to allow the participants, to explore the operational components of the concerned business models.

The number of participants is limited and participation is with fee.

Working languages will be Italian and English.

Registration

Information and participation rates